This is the story of a young boy who belonged to a small village near Bikaner, Rajasthan and was brought up in a joint family. Despite his desire to study, he faced the burden of being the eldest son, carrying numerous responsibilities. At a very young age, he decided to take a risk and left his studies to migrate to the "city of dreams - Mumbai," fueled by his abilities and ambitions, to explore the market. Yes, this is the story of our founder, Mr. Ashok Purohit. Initially, he engaged in various jobs across different fields to discover his true calling. Food was something he was always very passionate about. During his early years, he worked jobs where he learned about methods and procedures related to food. However, deep down, he nurtured the constant aspiration to establish something of his own. Consequently, he took yet another risk and, with his unwavering devotion, curiosity, and intense hard work, he launched his first business venture, "Ashok Soan Papdi Wala," in 1989. His strong work ethics and effective communication skills quickly grabbed attention within the market. He commenced taking orders from prominent companies and consistently prioritized quality. "His business philosophy revolved around prioritizing the delivery of the utmost quality to his customers". Despite operating on a smaller scale, he met all the quality standards of major corporations, putting significant brands on notice. By this time, he had cultivated numerous contacts, creating a buzz in the market around the name "Ashok Seth" in the 1990s. While numerous large-scale companies were involved in sweets production, many faced production challenges. This is where they turned to Mr. Ashok for guidance, which gave him a title of “Food Consultant” in the market. Despite having strong contacts, marketing skills, extensive business knowledge, and a substantial labor force, he consciously maintained his business on a small scale and never considered expanding it until 2010. After years of serving small businesses, he once again took a risk driven by his desire to accomplish something more significant. This marked the establishment of "Golden Food" in 2014. Initial progress was promising; plans aligned, and production peaked. However, as the saying goes, "The road to success is paved with obstacles." In 2020, a new obstacle emerged: the Coronavirus pandemic. Everything came to a standstill - production and supply were suspended for over six months. Even after resumption, laborers hesitated to migrate back to Mumbai. Consequently, immense losses were incurred, and the prospect of reopening the factory remained uncertain. At that moment, he realized that if he failed to take a risk today, he would regret it for the rest of his life. He decided to shift the manufacturing plant to Rajasthan and start over. Mr. Ashok and his son Mr. Deepak have put in a lot of blood, sweat, and tears to rebuild this firm and came through with flying colors. Today, Golden Food not only serves its products to Rajasthan and Mumbai but has expanded its reach across India and even foreign countries.Hardwork and dedication always pays off. The journey of "Ashok soan papdi wala" to "Ashok seth" was not as easy as it appears, but this is only the beginning, the beginning of a new age, a new chapter in Golden Food's success.